Coworking spaces are an innovative new concept that have turned the traditional 9-5 workday on its head. VentureX is on the forefront of this new industry, and we believe that one of the keys to growing your coworking space is attracting people of all backgrounds. Here are a few tips on how you can accomplish this.
Target your customers clearly in your marketing
Some people may have the idea that coworking spaces are only for young people, or only for those who have no other workspace. In your marketing, highlight an array of potential clients who could take advantage of the services you offer. For instance: accountants who work from home but need a dedicated space to conduct meetings, freelance writers who would benefit from your strong internet connection and resources like fax machines and printers, work-from-home entrepreneurs who need a distraction-free environment. Emphasizing inclusion and diversity is a great way to attract new clients.
Choose a central location
Choose a location that is centrally-located, within access of many different types of local businesses. For instance, if you open your VentureX in a corporate or industrial district, some entrepreneurs who don’t work in these areas may assume that your coworking space isn’t for them. Your location should speak volumes to your customers about the type of business you do, so choose wisely!
Keep your location on the cutting-edge when it comes to resources
If you’re hoping to do business with people from a range of backgrounds, it’s important that they have access to the tools they need in your coworking space. Make sure your space is well-stocked with everything your clients may need, including basic computer and printer technology, WiFi, and phone service.